KidFin 101 is a parent-led curriculum that teaches financial literacy — earning, saving, investing, and giving — through 30-minute weekly lessons and hands-on micro-business creation. Ages 5–18.
Start here. No purchase required.
The Problem
Most children reach adulthood never having earned, managed, or invested real money. Schools teach algebra but not budgeting. History but not investing. Science but not how to start a business.
The result? Young adults drowning in debt, anxious about money, and repeating the same financial mistakes their parents made.
Real-World Case Study
William (8) and Graham (6) used the KidFin 101 curriculum to launch Olivenhain Coffee Co. — a neighborhood micro-roastery in Encinitas, California. They sort green beans, time roasts, design packaging, and deliver to neighbors by hand.
Along the way, they've learned to calculate costs, set prices, handle customer feedback, manage their time, and — most importantly — understand that money is a tool for building a good life, not the goal itself.
Every module in KidFin 101 was developed alongside their real business journey. This isn't theoretical — it's battle-tested by actual kids running an actual company.
Visit Olivenhain Coffee Co.How It Works
The curriculum follows a natural arc: learn the basics, plan a business, launch and operate it, then reflect and improve.
Core money concepts: earning, saving, spending, giving, ethics, needs vs. wants, budgeting, growth mindset, and wellbeing.
Choose a business idea, research customers, calculate costs, set prices, build a financial model, and set multi-dimensional goals.
Brand creation, marketing, launch day, quality control, customer service, record-keeping, time management, and mid-point reflection.
Data analysis, experimentation, investing, taxes, generosity, competition, defining "enough," and celebrating growth.
Inside Every Module
Each module is a complete 30-minute lesson with everything you need — no curriculum design required.
Background knowledge, learning objectives, materials list, common misconceptions to address, and a parent tip — so you feel confident leading the lesson.
A 5-minute hook to grab attention, 10-minute concept section with guided dialogue, and a 10-minute hands-on activity — every minute planned.
Research-backed connections between money and mental, physical, and emotional health. Every module reinforces that money is a tool for a good life.
Tailored adaptations for four age groups: Little Explorers (5–7), Core (8–10), Systems Thinkers (11–14), and Future Adults (15–18).
Every module features a real company story — Nike, Google, Patagonia, Pixar, and more — connecting kid-sized lessons to world-scale examples.
A take-home challenge that extends learning into the real world between sessions. Short, specific, and action-oriented.
Full Curriculum
Click each phase to explore the complete module list. Modules 1–5 are free with email signup.
Start Free
The first five modules cover everything your family needs to build a foundation: what money is, how to earn it, spend wisely, save for the future, and develop a Business Honor Code. No credit card. No commitment.
Enter your email and we'll send the complete starter kit immediately.
No spam, ever. Unsubscribe anytime.
Pricing
Less than the cost of a single tutoring session. A lifetime of financial literacy.
Wellbeing First
Every module in KidFin 101 connects financial concepts to physical, mental, and emotional wellbeing. Because the point of money was never the money itself — it's the life it supports.
Each wellbeing connection is grounded in peer-reviewed research from psychologists like Carol Dweck, Brené Brown, Mihaly Csikszentmihalyi, Martin Seligman, and others — made accessible for parent-child conversations.
Sleep, nutrition, exercise, and the neuroscience of rest. Business should never compromise the body.
Growth mindset, learned optimism, metacognition, and managing the stress that comes with real responsibility.
Courage, vulnerability, emotional regulation, contentment, and the helper's high of generosity.
Questions
Start with 5 free modules. See the spark in your child's eyes when they understand that money is a tool they can master — and that they're capable of more than they ever imagined.
Get the Free Starter Kit →